MP&A is comprised of seasoned strategic marketing, public relations and Internet professionals who understand how to create dynamic customer relationship marketing programs.  Integrated cross-functional marketing, the essence of CRM, manages the customer lifecycle and builds loyal and profitable customers.   

Our principals honed their skills as senior management at several of the world's largest advertising and direct marketing organizations. They have Fortune 500 marketing experience with companies including Procter & Gamble, American Express, Pfizer, Hilton Hotels, Verizon, AT&T, J&J, M&M/Mars and Colgate Palmolive.
 
The bottom line is our clients enjoy:

• Strong strategic marketing thinking
• Highly creative implementation
• Successful new customer acquisition
• Superior customer retention (loyalty)
• Brand advocacy for positive word-of-mouth (both online and off-line)
• Higher sales and revenue

Our greatest satisfaction comes from attracting and retaining profitable customers for clients.  It is also rewarding to be recognized as one of a handful of marketing firms to win the prestigious Peppers & Rogers 1to1 Marketing Impact Award.

The firm was established in 1989 in New York City and is proud to have maintained long-term client relationships.

Our Approach

As illustrated in the chart on the left our CRM programs have a comprehensive marketing database as its foundation.  This allows us to market to individuals and move them along the customer lifecycle toward loyalty to maximize the lifetime value of each customer.

Isn't it time you started building more loyal customers?
After all, the most profitable companies have the most loyal customers.

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