About: Madigan Pratt
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- Prior to founding MP&A, Madigan Pratt spent 15 years providing strategic marketing communications for sophisticated marketing-oriented Fortune 500 companies, including Procter & Gamble, Colgate Palmolive, Citibank, Xerox, and M&M/Mars.
Madigan spearheaded the integration of general advertising and direct marketing for Xerox. Highly successful, sales-focused communications programs led him to pioneer many of the relationship marketing disciplines practiced widely today. He is expert at helping clients build brand advocates.
In the late 1980's he formed Madigan Pratt & Associates, Inc. a marketing firm dedicated exclusively to bringing new and more effective brand building solutions to luxury hotels and resorts.
Madigan has served on numerous travel industry association boards including The Association of Travel Marketing Executives (Chairman), the Caribbean Tourism Organization (Executive Committee) and the Travel & Tourism Research Association/NY (President). He also serves on the Advisory Committee for the HSMAI Luxury Resort Special Interest Group.
His articles are widely published and he is a frequent speaker at industry conferences. Madigan is often quoted in trade publications on issues relating to relationship marketing and branding.
Madigan is a key contributor to MP&A's Hospitality Blog "Hotel Brand Advocates" which is widely followed by senior marketing executives.
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