Where Small Luxury Hotels go for Marketing Advice and Insights
Posted in Blogroll, Internet, Loyalty, Marketing, Marketing Strategies on Sep 6th, 2008
The world’s largest travel community conducted a survey of 2,200 travelers worldwide recently and just announced the results. They wanted to know what travelers say makes hotels great. Interesting results indeed - here are the 3 most important factors:
When asked what makes a hotel great, 30% of respondents said location is the most important factor. […]
Posted in Blogroll, Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jul 7th, 2008
Advertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read - it titled “The Changing Face of the American Consumer.”
In addition to outlining how demographics are changing the article adds insights in marketing tactics and messages to use and to avoid when talking to different […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jun 26th, 2008
New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important!
Today nearly 30% of web searchers confine their searches to the first page - only. This is up from 15% in in 2002.
There […]
Posted in Blogroll, Direct Marketing, Loyalty, Marketing, Marketing Strategies on Jun 5th, 2008
It’s January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible.
How times have changed. As the media pundits start to dissect what went wrong a valuable marketing lesson for small luxury hotels is emerging.
To begin with, Hillary’s main message (experience) was […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on May 22nd, 2008
A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies on May 12th, 2008
On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, “The Travel Marketer’s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World.”
If you have ever wondered about what was happening in Social Media, what the fuss is all about or how you […]
Posted in Blogroll, Loyalty, Marketing, Marketing Strategies on Mar 16th, 2008
In a recent article entitled, “Fairness and Channel Coordination,” two Wharton marketing professors and one from the University of Minnesota summarize their research by saying:
A manufacturer and a retailer can both end up making more money if they are fair minded, setting prices with an eye to achieving an equitable outcome in their joint marketing […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Mar 5th, 2008
When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess.
That was then, This is now. Small luxury hoteliers can stop their envy and start pitying these packaged goods Goliaths who have lost […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies on Feb 27th, 2008
What happens when you don’t use a double opt-in process? Presidential candidate Barack Obama sure found out the hard way. Pranksters signed up prominent anti-spammers to Mr. Obama’s email list and included derogatory first names.
Personalized emails that included these rather rude first names were then sent by the Obama campaign to these unfortunate individuals.
When setting up an email marketing […]
Posted in Blogroll, Internet, Marketing, Marketing Strategies on Feb 19th, 2008
Last month I wrote a short article on The Death of Advertising. Although I wasn’t planning on writing a sequel an article in yesterday’s New York Times prompted me to do so.
The article was about The Oscars and included television ratings back to 1960. In 1960 when Ben-Hur won The Oscars the program had a […]