Where Small Luxury Hotels go for Marketing Advice and Insights
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jul 10th, 2008
How is this for telling it like it is?
“Businesses today exist in an era in which it’s nearly impossible to escape the likelihood of being evaluated.” said Linda Shea, senior vice president at Opinion Research, in a statement, “There’s nowhere to hide.”
Like it or not consumers have taken over control of hotel comment cards. […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jun 26th, 2008
New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important!
Today nearly 30% of web searchers confine their searches to the first page - only. This is up from 15% in in 2002.
There […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on May 22nd, 2008
A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies on May 12th, 2008
On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, “The Travel Marketer’s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World.”
If you have ever wondered about what was happening in Social Media, what the fuss is all about or how you […]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 26th, 2008
A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.
As a result consumers are sometimes too quick to hit the “Report Spam” button instead of “Unsubscribe” when they no longer wish to receive a company’s email. This can have dire consequences for a […]
Posted in Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies on Mar 19th, 2008
MailerMailer an email list management company recently published its “E-Mail Marketing Metrics Report” covering July - December 2007.
It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization. This of course includes rented lists.
Our small luxury hotels always follow best practices and use a double […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Mar 5th, 2008
When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess.
That was then, This is now. Small luxury hoteliers can stop their envy and start pitying these packaged goods Goliaths who have lost […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies on Feb 27th, 2008
What happens when you don’t use a double opt-in process? Presidential candidate Barack Obama sure found out the hard way. Pranksters signed up prominent anti-spammers to Mr. Obama’s email list and included derogatory first names.
Personalized emails that included these rather rude first names were then sent by the Obama campaign to these unfortunate individuals.
When setting up an email marketing […]
Posted in Email Marketing, Internet, Marketing, Marketing Strategies, Uncategorized on Feb 17th, 2008
Forrester Research in a recent study among 5,000 online consumers reports on what web content and functionality people want most.
Here are the top four items mentioned:
User ratings/reviews - 64%
Special offers/coupons - 61%
Product or price comparison tools - 59%
Customer testimonials - 49%
How can small luxury hotels take advantage of this research. Even with a […]
Posted in Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies, Uncategorized on Feb 5th, 2008
Super Bowl ads are unique. These multi-million dollar production extravaganzas are so popular there are now web sites dedicated to them. People who normally use their DVD Recorders to Zap TV ads are actually flocking to sites to watch commercials. It is an amazing phenomenon.
As a small luxury hotelier, what can you […]