Seismic upheavals are leading to a paradigm shift in hospitality. Companies have clamped down on travel and the AIG effect has battered the meeting and convention business. Leisure travel is exhibiting anemic and last minute booking patterns. The Internet keeps bubbling along serving up what seems to be the social media flavor of the month. […]
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If you are a regular reader of HospitalityMarketingBlog.com you know I’m a raving fan of TripAdvisor. With over 20 million reviews there’s hardly any guest who enters the door of a luxury hotel who hasn’t first read about the property on TripAdvisor.
The TripAdvisor Home Page proudly boasts, “more than 15,000,000 travelers from 190 countries planned […]
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What is the most appropriate tone to deliver in your advertising and marketing messages during this great recession?
Adweek Magazine was determined to find out. It surveyed nearly 1,500 advertising and marketing members of LinkedIn - the professional social network. The overwhelming answer - Value.
In fact, when offered a list of five choices the majority of […]
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With all the press coverage surrounding social media it’s hard to imagine any hospitality marketing professional who isn’t thinking of adding some sort of social media initiative to their marketing efforts.
But jumping in and adding a blog, Facebook page or start Tweeting without doing your due diligence can be a huge mistake. You need to […]
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Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession.
So what should a luxury hospitality marketing executive do - and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing professionals.
David’s […]
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That is one of the conclusions hospitality marketing professionals took away from a recent presentation by Peter Yesawich at a hospitality marketing conference last weekend at The Homestead in Hot Springs, Virginia.
But don’t despair. There is still hope for some hoteliers.
Peter was presenting the 2008 Y Partnership/Yankelovich Monitor research when he showed a chart indicating […]
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Here’s some interesting information you can use to achieve a better ROI on your Internet marketing efforts. It comes compliments of MarketingSherpa and ad:tech. Their 2008 year-end survey of more than 1,200 marketers was designed to identify the most effective Internet based marketing tools. Beyond being the most effective, the study wanted to determine which […]
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Companies need to change strategies as the economy changes from good times to bad. This message was brought home when I read a White Paper from my friends at Peppers & Rogers Group. The paper had a great chart highlighting the shifts companies need to make
As the economy expands businesses should focus more on acquiring […]
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“Every sector of business, including hospitality, faces momentous challenges stemming from the global recession. Occupancy is suffering, and all indications are that the deterioration will persist for quite some time. The latest Blue Chip Economic Indicators Report, a composite forecast of 52 economists, projects the worst recession since World War II with an upturn not […]
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Hospitality marketing professionals narrowly focused on surviving this recession may be overlooking important and successful hotel marketing lessons from the recession of 2001-2002.
While 2001/02 wasn’t as bad as the current economic downturn, still there were winners and losers back then as well.
So what did the winners do to succeed that their competitors did not? We […]
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