When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess.
That was then, This is now. Small luxury hoteliers can stop their envy and start pitying these packaged goods Goliaths who have lost […]
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I’m sitting here writing this post in a rocking chair at the Charlotte, NC airport while enjoying free Internet service. It’s great. I love it! But it got me to thinking about the last three days.
I ‘m returning home from attending a hotel conference in the Bahamas earlier this week where I […]
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For luxury hotels the answer is word-of-mouth advertising is critical. The Nielsen Internet survey released late last year concluded, “Despite the ever expanding array of advertising platforms and sources, consumers around the world place their highest levels of trust in other consumers.”
The #1 most trusted source of information is recommendations from consumers. What’s really interesting is […]
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