If you are a regular reader of HospitalityMarketingBlog.com you know I’m a raving fan of TripAdvisor. With over 20 million reviews there’s hardly any guest who enters the door of a luxury hotel who hasn’t first read about the property on TripAdvisor.
The TripAdvisor Home Page proudly boasts, “more than 15,000,000 travelers from 190 countries planned […]
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The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound.
At the center of all this Internet activity is the hotel’s own web site. So it’s not […]
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Once thought to be somewhat impervious to economic downturns, luxury hotels are among the hardest hit in the current worldwide recession.
So what should a luxury hospitality marketing executive do - and not do now? That’s what David Wilkening, Associate Editor for Hotel Interactive set out to answer when he interviewed six top hospitality marketing professionals.
David’s […]
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Companies sure seem to be falling all over themselves to be the first on the web 2.0 social networking bandwagon.
YouTube
MySpace
Facebook, Etc.
But there are many land mines that than can implode your marketing program before your very eyes. Before your ad agency launches you into the great unknown ask yourself.
What are the goals?
Does it fit my […]
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When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess.
That was then, This is now. Small luxury hoteliers can stop their envy and start pitying these packaged goods Goliaths who have lost […]
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I’m sitting here writing this post in a rocking chair at the Charlotte, NC airport while enjoying free Internet service. It’s great. I love it! But it got me to thinking about the last three days.
I ‘m returning home from attending a hotel conference in the Bahamas earlier this week where I […]
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For luxury hotels the answer is word-of-mouth advertising is critical. The Nielsen Internet survey released late last year concluded, “Despite the ever expanding array of advertising platforms and sources, consumers around the world place their highest levels of trust in other consumers.”
The #1 most trusted source of information is recommendations from consumers. What’s really interesting is […]
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