In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy. But is this the right marketing strategy?
Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize the disruption discounting can cause on the bottom line. But […]
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A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.
As a result consumers are sometimes too quick to hit the “Report Spam” button instead of “Unsubscribe” when they no longer wish to receive a company’s email. This can have dire consequences for a […]
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Forrester Research in a recent study among 5,000 online consumers reports on what web content and functionality people want most.
Here are the top four items mentioned:
User ratings/reviews - 64%
Special offers/coupons - 61%
Product or price comparison tools - 59%
Customer testimonials - 49%
How can small luxury hotels take advantage of this research. Even with a […]
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Many general managers of small luxury hotels I have spoken with are still uncomfortable with Trip Advisor. Nobody likes to be criticized, especially so publicly, but it happens to even the very finest hotels.
With a solid understanding and comprehensive Trip Advisor strategy the service can provide a wealth of information for more effective […]
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Super Bowl ads are unique. These multi-million dollar production extravaganzas are so popular there are now web sites dedicated to them. People who normally use their DVD Recorders to Zap TV ads are actually flocking to sites to watch commercials. It is an amazing phenomenon.
As a small luxury hotelier, what can you […]
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You’re a small luxury hotel with an equally small marketing budget. Where do you put your money?
The answer - spend it where it provides the greatest return on investment. So where’s that?
Most small luxury hotels don’t have good marketing ROI figures. Here’s some figures from the Direct Marketing Association (DMA) […]
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“Advertising” may not be officially dead, but it seems as though it’s preparing for life support.
Here’s the latest nail in the coffin, so to speak. The AdCenter and Virginia Commonwealth University (VCU) has offically changed its name to the BrandCenter!
According to an article in Ad Age, VCU’s, “board members and students concluded that association with advertising […]
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