Email - Open Rates
Posted in Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies on Mar 19th, 2008
MailerMailer an email list management company recently published its “E-Mail Marketing Metrics Report” covering July - December 2007.
It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization. This of course includes rented lists.
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