Where Small Luxury Hotels go for Marketing Advice and Insights
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on May 22nd, 2008
A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text […]
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 26th, 2008
A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.
As a result consumers are sometimes too quick to hit the “Report Spam” button instead of “Unsubscribe” when they no longer wish to receive a company’s email. This can have dire consequences for a […]