Hillary & Barack - Marketing 101
Posted in Blogroll, Direct Marketing, Loyalty, Marketing, Marketing Strategies on Jun 5th, 2008
It’s January 2008 and Hillary Clinton was ready for the coronation. As the front runner for nomination as the Democratic Presidential candidate she looked invincible.
How times have changed. As the media pundits start to dissect what went wrong a valuable marketing lesson for small luxury hotels is emerging.
To begin with, Hillary’s main message (experience) was […]