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Tag Archive 'online reviews'

TripAdvisor Reaches 20 Million Reviews

Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Oct 24th, 2008

As a small luxury hotelier you know the story - nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming.
That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years ago […]

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Nowhere To Hide

Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jul 10th, 2008

How is this for telling it like it is?
“Businesses today exist in an era in which it’s nearly impossible to escape the likelihood of being evaluated.” said Linda Shea, senior vice president at Opinion Research, in a statement, “There’s nowhere to hide.”
Like it or not consumers have taken over control of hotel comment cards. […]

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