Pity the Poor Packaged Goods Marketers
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Public Relations on Mar 5th, 2008
When I started in travel marketing many industry professional looked longingly at packaged goods marketers. Companies like Procter & Gamble and Colgate-Palmolive were admired for their research, budgets, and marketing prowess.
That was then, This is now. Small luxury hoteliers can stop their envy and start pitying these packaged goods Goliaths who have lost […]