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Tag Archive 'relationship marketing'

Email - “Report Spam” vs. “Unsubscribe”

Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 26th, 2008

A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry. 
As a result consumers are sometimes too quick to hit the “Report Spam” button instead of “Unsubscribe” when they no longer wish to receive a company’s email.  This can have dire consequences for a […]

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Email - Open Rates

Posted in Direct Marketing, Email Marketing, Internet, Marketing, Marketing Strategies on Mar 19th, 2008

MailerMailer an email list management company recently published its “E-Mail Marketing Metrics Report” covering July - December 2007.
It reported worldwide email open rates slipped significantly between the first and second half of 2007 even for those including personalization.  This of course includes rented lists.
Our small luxury hotels always follow best practices and use a double […]

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