Hotel Discounting - Part I
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Sep 11th, 2008
In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy. But is this the right marketing strategy?
Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize the disruption discounting can cause on the bottom line. But […]