Where Small Luxury Hotels go for Marketing Advice and Insights
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Sep 16th, 2008
Here’s the situation: You’re the GM of a small luxury hotel. Demand is soft in your market and your chief competitor started offering huge discounts. How can you compete? (Sound familiar?)
Matching discounts won’t stimulate demand and you’ll end up in a lose-lose situation (see Hotel Discounting - Part I ). On top of that, deep […]
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Sep 11th, 2008
In times of slack demand companies with perishable product (hotels) are often quick to offer discounts in an effort to stimulate occupancy. But is this the right marketing strategy?
Large hotel chains with sophisticated revenue management systems can surgically modify pricing months in advance to minimize the disruption discounting can cause on the bottom line. But […]