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Tag Archive 'search engine optimization'

Google Math - Page 1 or Perish

Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jun 26th, 2008

New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important!
Today nearly 30% of web searchers confine their searches to the first page - only. This is up from 15% in in 2002.
There […]

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Hotel Brochures - A Dying Breed?

Posted in Direct Marketing, Internet, Marketing, Marketing Strategies on May 16th, 2008

Here’s some news that got me wondering about the future of hotel brochures - Bloomingdale’s is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on the web where sales are growing faster. 
Higher paper, production and mailing costs are affecting every business that employes brochures, catalogs and direct mail.
A small luxury hotel […]

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