Advertising Age Magazine has a great article on the changing demographics of American households that every hospitality marketer should read - it titled “The Changing Face of the American Consumer.”
In addition to outlining how demographics are changing the article adds insights in marketing tactics and messages to use and to avoid when talking to different […]
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New information published in April by Jupiter Research confirms that the ranking of your web site on Google is critical to being seen. Search Engine Optimization has never been so important!
Today nearly 30% of web searchers confine their searches to the first page - only. This is up from 15% in in 2002.
There […]
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In a recent article entitled, “Fairness and Channel Coordination,” two Wharton marketing professors and one from the University of Minnesota summarize their research by saying:
A manufacturer and a retailer can both end up making more money if they are fair minded, setting prices with an eye to achieving an equitable outcome in their joint marketing […]
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