Where’s Your TripAdvisor Strategy?
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Apr 16th, 2008
If hospitality marketing wasn’t hard enough already! TripAdvisor, the 1,000lb. gorilla is now a 1,500lb. baby. In June, 2007 the site had 10 million reviews. It just announced that figure is now over 15 million ! A 50% increase in less than a year.
What amazes me is many small luxury hoteliers I talked to don’t pay much attention to […]