Where Small Luxury Hotels go for Marketing Advice and Insights
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Jul 10th, 2008
How is this for telling it like it is?
“Businesses today exist in an era in which it’s nearly impossible to escape the likelihood of being evaluated.” said Linda Shea, senior vice president at Opinion Research, in a statement, “There’s nowhere to hide.”
Like it or not consumers have taken over control of hotel comment cards. […]
Posted in Blogroll, Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies on May 22nd, 2008
A recent survey by Habeas, an online reputation management firm, reveals consumers prefer e-mail as a primary method of communications in their personal and business lives.
In fact 67% preferred email and 65% believe this will continue to be true for at least the next five years vs. video conferencing (19%), instant messaging (17%), SMS text […]
Posted in Direct Marketing, Internet, Marketing, Marketing Strategies on May 16th, 2008
Here’s some news that got me wondering about the future of hotel brochures - Bloomingdale’s is shutting down its catalog business in 2009 to concentrate its direct marketing efforts on the web where sales are growing faster.
Higher paper, production and mailing costs are affecting every business that employes brochures, catalogs and direct mail.
A small luxury hotel […]