The Internet serves as the foundation for most luxury hotel marketing programs today. It’s used to launch relationship building emails and send tactical offers. Press releases must pass search engine optimization tests and advertising, promotional and linking opportunities abound.
At the center of all this Internet activity is the hotel’s own web site. So it’s not […]
Read Full Post »
As a small luxury hotelier you know the story - nearly every guest who comes through your door will have checked past guest reviews on TripAdvisor before coming.
That’s why yesterday’s announcement that TripAdvisor now has over 20 million reviews is so important to you. Last April TripAdvisor had 15 million reviews and two years ago […]
Read Full Post »
How is this for telling it like it is?
“Businesses today exist in an era in which it’s nearly impossible to escape the likelihood of being evaluated.” said Linda Shea, senior vice president at Opinion Research, in a statement, “There’s nowhere to hide.”
Like it or not consumers have taken over control of hotel comment cards. […]
Read Full Post »
On a recent [very long] flight I had time for a thorough read through the HSMAI special report entitled, “The Travel Marketer’s Guide to Social Media and Social Networks: Sales and Marketing in a Web 2.0 World.”
If you have ever wondered about what was happening in Social Media, what the fuss is all about or how you […]
Read Full Post »
