Email - “Report Spam” vs. “Unsubscribe”
Posted in Direct Marketing, Email Marketing, Internet, Loyalty, Marketing, Marketing Strategies, Uncategorized on Mar 26th, 2008
A recent Email Research Study by Q Interactive and MarketingSherpa found consumers have a decidedly different definition of SPAM than the direct marketing industry.
As a result consumers are sometimes too quick to hit the “Report Spam” button instead of “Unsubscribe” when they no longer wish to receive a company’s email. This can have dire consequences for a […]