Hotel Discounting - Part II
Posted in Direct Marketing, Internet, Loyalty, Marketing, Marketing Strategies on Sep 16th, 2008
Here’s the situation: You’re the GM of a small luxury hotel. Demand is soft in your market and your chief competitor started offering huge discounts. How can you compete? (Sound familiar?)
Matching discounts won’t stimulate demand and you’ll end up in a lose-lose situation (see Hotel Discounting - Part I ). On top of that, deep […]