Hospitality marketing case study:
A small luxury hotel prospers in difficult times

Nisbet Plantation Beach Club, a small luxury hotel on Nevis in the Caribbean, faced several challenges in late 2008.

Similar to other hotels, the resort was hit hard by the economic downturn. In addition, air service to Nevis had virtually become extinct.

Instead of turning to deep discounting, Nisbet held true to its brand and its long-term customer relationship marketing (CRM) program.

With an innovative and low-cost strategy focused on the four P’s of marketing (product, price, place and promotion) and the customer experience, Nisbet has fared far better than most Caribbean hotels in occupancy and average daily room rates.

Click on the link below to learn Nisbet Plantation’s secrets for success.