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In the NewsCasa del Mar Wins Prestigious Peppers & Rogers 1to1 Impact Marketing Award
The hotel won the Customer Strategy award, presented for an initiative that effectively identifies customers, differentiates them by their needs or value, and reengineers interaction processes according to those values or needs. Read 1to1 Magazine's article on how Casa del Mar successfully revamped its marketing program "The levels of customer satisfaction, occupancy and revenue we have achieved with our new customer strategy have been successful beyond everyone's imagination," declared Karla Colin, the resort's general manager. "It shows that small properties can indeed compete effectively on the world stage. Success is not about size or marketing budgets, but about how you approach and romance the customer." Peppers & Rogers is the world's leading authority on customer based business strategy, customer relationship management and 1to1 marketing. The 1to1 Impact Awards program, now in its fifth year, spotlights leading companies that have implemented effective and innovative customer strategies leading to clear and quantifiable business results. MP&A has worked with Casa del Mar since 2003, providing integrated 1to1 Marketing and customer relationship management consulting and implementation services. Find out more information on Casa del Mar and its marketing program. |
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