marketing ROI
direct mail
public relations

 

 

 

 

Services

Everything you need to engage your customers and build your brand is available in-house at Madigan Pratt & Associates.

 

Marketing Consulting
  1. Marketing Audits
  2. Strategic Planning
  3. Brand Positioning
  4. Budget Allocation
  5. Customer Acquisition & Retention Programs
Websites & Digital Marketing
  1. Interactive Design
    • Website Development & Hosting
    • Mobile Websites
    • Flash Design
    • Banner Ads
  2. Search Engine Optimization
  3. Search Engine Marketing
  4. Social Media Marketing
  5. Email Marketing
  6. Website & SEO Audits
Advertising & Promotions
  1. Creative Design
    • Logos & Brand Identity
    • Print Advertising
    • Direct Mail
    • Newsletters
    • Brochures & Collateral
  2. Copywriting
  3. Media Planning & Buying
  4. Promotional Programs
Public Relations
  1. Planning & Budgeting
  2. Release Creation & Targeted Distribution
  3. Media Outreach
  4. Press Trips
  5. Brand Monitoring
  6. Press Kit Development
Database Management & Segmentation
  1. Centralized Database Development
  2. Data Capture & Customer Profiling
  3. Target Audience Segmentation
Performance Measurement
    1. Integrated Marketing Reporting
      • Email Marketing Analytics
      • Online Marketing Reporting
      • Social Media Reporting
      • Public Relations Measurement
    2. Marketing Tracker (Call Tracking)
      • Unique phone numbers & URLs track responsiveness
      • Call Monitoring for Service Evaluation
      • Extensive Reporting Capabilities
    3. Online & Offline Customer Surveys