Services Overview

MP&A began as a strategic marketing consultancy in 1989. Over the years, clients have requested help in implementing our strategies. Today, we help clients succeed by providing both sound strategic consulting and implementation services. Initially we leveraged our experience to add advertising, media planning and placement and Internet marketing services. Today, MP&A has a full suite of Internet marketing services including web site design and development, Blog development, optimization services, search engine marketing and PPC to help hotels maximize sales through new media.

Each client relationship is unique based on what specific services you want or need to move your marketing and advertising program to the next level. Both consulting and implementation services can be accessed on a project or an on-going basis.

Consulting Services

Profitable hotel/client relationships don't happen by accident - they are designed and built over time using marketing best practices. MP&A has been at the forefront of integrated 1to1 marketing and CRM for decades. Utilize our strategic marketing consulting to determine where you are and to improve your marketing plan:

• Marketing audit
• Database audit
• Marketing planning
• Brand positioning / Branding
• Budget allocation
• Internet strategy
• Integration of marketing disciplines and channels
• Direct marketing planning - customer acquisition and retention strategies
• Rigorous marketing program tracking and accountability

When you want a fresh perspective on your marketing programs or budget allocation throughout the customer lifecycle, we stand ready to provide an independent, objective assessment. We provide practical guidance and actionable plans to achieve measurable results.

Implementation Services

Since 1989 MP&A has grown and added specialized staff to expand our marketing consulting and advertising/Internet implementation services. In addition to our own expertise in a wide range of marketing and advertising arenas, we have proven strategic partnerships with an array of state-of-the-art marketing services providers who share our passion for 1to1 marketing.

We help you access the right services at the right price to flawlessly implement our strategic recommendations:

• Database marketing
• Full direct marketing program development and implementation
• Centralized marketing database development
• Data cleansing&standardization
• Customer profiles
• Target audience segmentation
• Predictive modeling
• Creative design & copy development
• We have quality copywriters, art directors and photographers to create virtually any conceivable communication piece including brochures, direct mail, print ads, paper and electronic newsletters, stationery and collateral materials.
• Project management for creative development
• Internet Marketing
• Web site design and development
• Search Engine Optimization
• Pay-per-click advertising (PPC)
• Blog development and maintenance
• Email marketing
• Campaign analytics
• Public Relations coordination
• Consumer research
• Media buying
• RFP's for agency/vendor searches

Please contact us at 757-645-3113 to discuss your marketing needs.